Personally on my blog I used statistics to monitor visitors flow, behavior, and search terms they used to find my blog. I also used stats to monitor external metrics such as referral links … besides when I was to sell my blog buyers would want to see the statistics as proof of my performance claims.
There are several key stats buyers may want to see before buying a blog or any business for that matter. They include and not limited to; revenue generation, traffic, and domain name. For that reason I find keeping good records about your blog very useful. You also need statistics to notice your strengths and weaknesses.
The following are some of the tools to collect stats that I find buyers mostly interested in before buying a site:
- Google Analytics, GA
- Google Webmaster Tools
- Google AdSense
This is a product from Google Inc. and it is one of the most trusted analytics tool for website owners. GA provides deep insights about a site’s traffic, conversions, demographics, and general behavior of site visits. Creating an account on GA is free and takes very few minutes to set up. Once you have an account, all you have to do is link your website to your GA account by placing a tracking code provided to every page of your website or blog. There is a step by step guide on Google on how to use Google analytics.
This is another free product from Google that aims at assisting webmasters to manage their sites well. It helps identify problems on a site and provides suggestions on how to solve them. In summary it helps website owners to play by the rules and maintain quality as per Google guidelines.
You will also be required to verify the ownership of your site before getting the insights.
If you want to show Google ads on your blog then you will need to sign up for AdSense. If your site gets approved then you can implement the code and start earning.
As far as I am concerned, for now I only need Google analytics and webmaster tools from Google. If you find challenges using these two tools personally, then you can hire the services of a webmaster.
Alexa is a website that ranks websites all over the world based on the traffic they get. It is a product of Amazon and you do not need to sign up for it for your site to be ranked. It will be ranked automatically after three months of operation.
You can check any sites Alexa traffic rank by going to http://alexa.com and then type any site address you want to see their ranking, in the search box on the Alexa website.
Building a large audience is what every owner of a site craves because a large audience most of the time signifies quality and trust. I will now replace the word “audience” with the keyword traffic henceforth even though they mean the same thing. And the keyword, traffic simply stands for the amount of visitors a blog or website gets. Web traffic can be organic or referral. [...]