Many times people focus on writing hundreds of posts in a short period. If you can do it, fine. I personally do not prefer this tactic especially if you are creating the content by yourself and not buying articles or hiring professional writers to do it on your behalf. Of course sometimes I do hire people to do me some jobs like creating great infographics, pictures, name them … but not all the times.
Out of my 150 plus posts at least two thirds ranked in the top 30 positions, others ranked first and I think less than 20 of my blog’s posts did not rank in the top 40 on Google. Just to add something, this was with regards to the target keywords. If I was to compile a list of thousands of keywords I ranked for, I think more than half of those I ranked first. Here are some observations I made on content:
- Buying Content or Writing Your Own I personally write own content for my own reasons, you do not have to be like me anyway. As they say, ‘Blogging is all about one’s passion’. If you love cars, create a blog and write about cars not about computers. I love computers and the internet, so I always blog on computers and the internet. However if you are a busy person and hardly have the time to come up with new content regularly then you may consider hiring a professional content writer. This is what I mean by buying content. Hiring may many times prove to be a hard task. For a start you may hire a Freelancer, who would do you a shoddy work, mostly if the person may not clearly understand the scope of your work. Finding good writers is expensive and time consuming at times. Besides, the time and many you will use here may be just enough to do your research coin a topic, write the post, and use that money to promote your post or blog in general. But there is nothing at all with you buying content as long as it’s unique and of high quality. The choice is yours really.
- Search Engines or Humans Well this can be very tricky as you aim to strike a balance between writing a post for search engines or humans. What am I saying? Search engines will always try to display the best results to users hence the need to come up with a search engine optimized content. For example one may optimize his/her keywords for certain terms. I’d say, ‘Do not always manipulate search engines by writing for them’. Write for humans. Search robots will hardly build you a loyal audience. They will not share your content or link to it. So always focus on writing meaningful posts that users will find useful. A post that answers their queries and solves their problems, or simply educates them, a useful post! If you target search engines, you risk various penalties by Google for instance. The trick is, you may rank high for only a very short time before you get caught and get penalized harshly. Google comes up with different penalties every now and then; I won’t talk about them here. A useful content targeting humans is likely to go viral on the internet. I had articles on my blog that got featured on top news sites like BBC, CNN, FORBES, and received referral traffic in its thousands. In fact, my content continued to get shared for weeks; I got free traffic and built quality backlinks. In the end my blog’s authority grew and the overall health. Writing for humans will also reduce your content’s bounce rate as people tend to be engaged more.
- Engaging Posts
Your posts need to be engaging! An engaging post will always get you loyal visitors and will also keep new visitors. Below are some strategies I used to improve user engagement on my blog:
- I created a comments section on my blog where users could drop me comments about my post. From their comments, I received corrections and different suggestions that offered me ideas on how to write future posts.
- I responded to comments as much as I could.
- I also created social media plugins that could get people to follow my blog or share the content easily without leaving my blog. I mainly targeted FACEBOOK, TWITTER, and GOOGLE PLUS.
- I used the phrases/words/keywords “I” and “you” throughout my articles. Hired content writers hardly do this. Using “I” and “you” increases your audience engagement by over 70 percent. I call it writing in a conversational tone.
- Also you may ask questions on your own blog, provide an inviting prelude, and use simple understandable language.
Of all my posts, only seven went viral on the internet like getting shared everywhere. I received around on average 1,800,000 visits per day in each post that went viral when they were still fresh. They were not what I considered my best posts ever but they still went viral anyway. I don’t how and why, but one thing I know is that they featured prominently in major news and authority websites.
I have since concluded that you can never write a post with an aim of going viral. Four of my blog’s posts went viral immediately while three others did so after some weeks if not months. The secret is to have content that’s useful and leaves little to question. All the things I have been saying so far are enough to get your posts go viral.
As the old adage goes, ‘If you don’t plan, you plan to fail’. Nothing can be further from the truth. I had a plan at the beginning when I first started my blog and in order to monitor progress I needed something to show I was on track with my plan. Everyone in a business needs to be armed with statistics to minimize wastage and optimize productivity; to understand the market niche. [...]