How to Increase your Blog Audience

How to Increase your Blog Audience

Organic traffic is basically visitors to that come to your blog through a search engine by searching for a keywords related to your blog. For example if you wrote an article on how to wash your hands, people are most likely to visit your blog by searching for “how to wash hands” whereas referral traffic on the other hand can be said to be the any traffic that comes to your blog without using a search engine. For example if another site links to a page on your blog and sends visitors to it, that is referred (recommended) traffic.

Below are some of the ways I used to build a large traffic to your blog. Remember that a nice blog without traffic is dead. They included:

  1. SEO (Search Engine Optimization)
  2. SEO is simply improving your sites content with the aim of ranking high on search engines for a particular keyword or keywords. Earlier I had ruled that content should be for people and not search engines. I still stand by my ruling. Personally I do not like the so called SEO idea, it makes me cringe even though like any other person I want to rank number one on search engines.

    I normally cringe at the mention of SEO since because of the murky mud of internet content manipulation. In recent times companies and individuals have emerged claiming to know everything about it. They call themselves SEO experts even though they offer nothing of quality.

    Well I don’t want to demonize SEO just because of some greedy people manipulating the system, no. SEO is good and when done the right way, it rewards even though you need patience to see changes on your site. In the end good content will ALWAYS rank high since ‘CONTENT IS KING’. A good content will give you real, organic, and quality backlinks. Below is how my SEO checklist used to look like:

    • Long Tail Keywords broadened my content and made it more authoritative.
    • Writing in depth; I simply never write shallow content that leaves a lot to be answered. Thin content is dangerous.
    • Staying relevance to my niche and sticking to it.

    That is all I had to do. And together with other off page SEO factors, my blog grew. With time my reputation grew and so did the traffic. Each time I posted a new article, it started by ranking relatively higher than usual and in a few weeks, I was in the top positions on search engine results pages (SERP).

    If you want to learn something about ranking high on Google for example, then why not read the summary by Brian Dean on his site. See the shared link below:

    Google Ranking factors by Brian Dean

  3. Comments
  4. I tried as much as I could to reply to as many comments posted on my blog as I could, not all of them though. It improved my interaction with both my posts and users. You can never be perfect. Here are some of the gains you make reading and responding to comments:

    • You read your users minds and learn their preferences
    • You make corrections and improvement on parts of your posts that appear unclear
    • You get ideas to use in future posts
    • A large part of your audience connect with you, link to your content… traffic grows.

    You can always dedicate time for responding to comments; maybe a few hours after writing a post. It depends on how quick the responses are. Everyone has a preferred way of doing it.

  5. Email Collection
  6. I used to collect users’ emails through offers and opt ins on my blog. Once I collected and stored emails in my web database, I did not spam my users. I only sent my subscribers emails once or maybe twice a week and only when I had a new blog post to share or any other useful content such as a great discount offer.

    This was a way of me launching or simply spreading the word around about my new posts. It kept visitors returning to my blog each time I had a new blog post. In 8 months, I had collected around 18,000 email addresses. Again I wasn’t very keen on email subscriptions and I guess I could have done more here. I was just starting out and did not know how important email collection was. Today I have learned great tactics to improve email subscription, I would do a better job with the traffic I had on my blog.

  7. Trending Topics
  8. Occasionally I used to cover trending topics, maybe once or twice a month on my blog. Trending topics can sometimes be a gamble especially if your blog is not the one breaking the news article.

    So most probably many have already read of it and you will be competing with large news sites with high authority over news breaking than you for traffic. But it was nice if you posted early, you caught the worm. It can send thousands of visitors to your website in a day when the news is still fresh. But I noticed that traffic tends to reduce with the story after some days or few weeks.

  9. B2B and B2C Connections
  10. In the contemporary world, some would use the term network marketing. I define it as the art of building market ties with the sole aim of improving the uptake of a business’ products and services. Both B2B (Business to Business) and a B2C (Business to Consumer) connection have one link in common and that is leveraging a market and retaining business ties.

    I did not use this tactic so much since I was not involved in selling products. I just didn’t try it as much on my blog since I used to just bank on my posts for conversions. But I used it elsewhere and I know it works pretty well. I will write something about it in future, for now I won’t write much.

  11. Paid Advertising
  12. I would be lying if I said that at some point I didn’t buy traffic to my blog. I the beginning I had to even in an advance stage of my blog I still bought traffic. And even today I would still buy traffic for other online businesses I own.

    Why did I buy traffic even though my blog received a fairly large traffic? It was because I did not rank in the top three positions in some of the posts that I had monetized. They had good conversions and the reward was good, but only if the received organic traffic from search engines. Simply put; such like posts made me good money so I had to maximize their potential. Furthermore, even though I ranked first in some of the posts, I still found my blog in the fourth or fifth positions a times; mainly since many sponsored posts paid to rank in the top spots.

    I used paid advertising in such instances and I would recommend it even though it may cost a lot in some niches to advertise. But first you need to do a conversion test and know what works or else you may end up making losses from paid advertising. It’s a long topic, which needs a lot of illustrations. You can find good books out there on this I bet but using your ingenuity will help you better.

  13. Social Media
  14. By the end of my blog’s development I already had a large audience on social media; especially on Facebook, Twitter, and Google plus. I used this fairly large following to launch new posts and products. To be precise, I had around 140,000 Facebook fans, 80,000 fans on Twitter, and another 20,000 on Google plus. Okay, the numbers were not that exact but around that area. I have done some rounding off to the nearest figure.

    I believe that everyone blogging should be on social media. That is where I find the masses spending their time while on the internet. There were also other social media sites I used but not as much. Some of them were LinkedIn, Pinterest ….

    On social media I find it useful to focus on certain aspects. Such as:
    • Time of posting
    • Methods of post promotion
    • Audience type and niche

    With regards to my blog, I realized that I needed to post frequently on Google Plus, Twitter, and Facebook in that order. Writing good content was my growth strategy. I also included social media share and follow buttons on my blog to increase the number of followers and to enable sharing my posts on social media by others easier.

  15. Traffic Exchange
  16. Even though I had tens and hundreds of thousands followers on social media, each week I could get my posts reaching more people by exchanging traffic. Here is how I did it.

    Since I could only come up with 2-3 new posts each week, it was my duty to come up with valuable content to share on my social media pages. I used to post like 3-4 times a day on my social media pages. So the easiest way to find content to share that was symbiotic with my blog was through exchange programs within the networks I had since build and continued to build even today.

    So on the days I had nothing to post on social media, I posted posts of other websites in my network content that were related to my niche but not competitors. And in exchange, they used to also post my posts on their social media pages. This way instead of just targeting maybe 100,000 users on my social media pages, I could target 500,000 social media users when combined with the other pages in my network. Something like a scratch my back I scratch yours theory. It looks like a B2B sort of.

  17. Google PageRank

PageRank commonly abbreviated as PR is a Google algorithm measured on a scale of 0-10mwith PR 0 being the least and PR 10 being the greatest. A blog/website with a higher PR has more authority and is most to rank better than those on a lower PR. Having a higher especially above PR 3 is considered good. A higher Google PageRank will definitely increase your site’s chances of ranking higher in GOOGLE’S Results Pages.

My blog had a PR of 3 when I bought the domain and after 8 months when I sold it, it was on PR 5 majorly because of the high quality links it got from authoritative sites. Below is link where you can read all about Google PageRank:

How to Increase Google PageRank Quickly
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